Do you remember when all the kids were on Facebook and the parents ended up opening accounts so they could monitor what was going on? Now Facebook has become the old people’s social media platform with over 54% of users age 35+. In contrast, TikTok has been largely dismissed as the ‘teen dancing app’. But […]
Get Ready for a Downturn
Winter is Coming This last month, a squiggly line on a chart crossed another line on the same chart and now the economy is screwed. You don’t have to know what a yield curve is. You don’t need to know that its inversion means 2-year bonds pay more than 10-year bonds. But what you do […]
Pissed off that you don’t get calls from your website? Try this
Check your website in two quick steps You know that sense of pride that you felt when your business website went live? Yeah, me too. It’s like your business is taking a big step and becoming more legitimate. The site is all yours and even has your logo on it. But over time, you may […]
“You’re Price is too High”
‘You need to make your deal better’ Ex-FBI negotiator Chris Voss is back to talk about price vs value and how to get past this all-too-common objection. In this video, he tells you to label the customer’s objection. Simply say: “It seems like the value is just not there for you” He contends that you […]
All or Nothing: Are those really the only two options?
“If you can meet this guy’s price I’ll give you the job. Yes or no?” It seems this builder has his mind made up and your choices are take it or leave it. But are those really your only options? Or is there another way around this ultimatum? 3 Ways to Handle Take it or […]
What Steve Jobs Learned from Nike
and the very best brands know too Steve Jobs took notice of something that Nike was doing. They sold shoes and yet they never “sold” the shoes. They never talked about the cushions, the laces, or the traction. They didn’t ‘nerd out’ on the features or design of their product. Instead, they showcased the athlete. […]