What do you do when your prospect brings up one of your competitors? Praise them? Sneakily point out their flaws? How do you come out looking good while demonstrating that you’re the best company for the job? This month, Brian McCauley in Remodeling Magazine talks about this very topic. Know your local market The important […]
Houzz’s 17 Questions to Ask Potential Clients
Houzz has a list of 17 questions that they think you should ask a potential client. These should be asked on the initial phone call and before you go over to the client’s home and meet with them in person. Personally, I feel this is too many but you can pick through them and choose […]
Will Your 100% Referral Business Survive a Downturn?
In the Facebook tile groups, these types of questions come up on a regular basis: And every time, in the comments, you’ll find the guy who just can’t wait to type: ‘My business is 100% referral! My work is so awesome that I don’t have to buy leads!’ His ego is so proud to grace […]
Interview on Floor Academy Podcast
This month, I was interviewed by Kyle Hedin on his Floor Academy Podcast. We talked about: Check it out if you like. Spotify LINK TO OTHER PODCAST PLAYERS, INCLUDING APPLE, ON THE FLOOR ACADEMY HOMEPAGE
6 Ways to Generate Work for Small Tile Contractors that are 100% Free
If you are concerned about your business slowing down then you are going to want to take action to make sure that you still have jobs coming in. You need to go to where your customers are and get in front of them. This post covers 6 ways to help generate leads for your business. […]
Don’t make this mistake with your business profile
Almost every single one of you is making this mistake with your business listings. GUARANTEED! I’m talking about the section in your Google, Yelp!, or other business listings where it says to ‘describe your business’. The mistake you’re making is that you are describing your business! Don’t fall into that trap! “We are…” Your customer […]