The International Surfaces Event- Las Vegas, Nevada- 2021
TISE this year was small. Really small, in fact.
In fact, many manufacturers and vendors made a business decision not to show up and you really can’t blame them.
“In the midst of difficulty lies opportunity” ~Albert Einstein
However, other companies made a business decision to show up. It certainly seemed to pay off for many of them. For example:
GoBoard set up a big, easily found booth
They also found themselves to be the only backer board manufacturer in the building.
They were able to show off their new products and talk to contractors that have heard of their products but wanted to find out more.
Mapei had a small booth
And that booth was still more than most of their competition had.
Further, Mapei really maximized their impact by presenting installation demos on the main stage right across from the NTCA booth where everyone was hanging out. They were up there on a regular basis.
Schonox and Sika
Two big European companies that are looking to expand their footprint into the American market.
With few competitors, their booths made a much bigger impact than they otherwise would have.
It’s a start
TISE had a feeling that went beyond just being a trade show. It represented a start. Almost like it was shouldering a burden greater than itself.
It was small but it was a good show and it ushered in the beginning of things getting back to normal for our industry.
Just months later, in 2022, the show was much bigger and closer to getting back on track.