‘You need to make your deal better’
Ex-FBI negotiator Chris Voss is back to talk about price vs value and how to get past this all-too-common objection.
In this video, he tells you to label the customer’s objection. Simply say:
“It seems like the value is just not there for you”
He contends that you should instantly switch the conversation to one about value, not price. After all, your price isn’t too high. You just need to make your deal better or get them to see the value of the deal.
10 labels
This is merely one of ten labels he teaches. Others include how to find out if they are using you for free information and an example of a contractor/subcontractor negotiation.
Start the video at 7:25 for the pricing objective.
Featured image credit: Artem Beliaikin on Unsplash
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