Face it. You’re likely spending way too much time on your cringe dance moves for your next IG Reel instead of focusing on what IG is all about:
Photos. Yes, I’m talking about uploading photos to your Instagram.
But don’t upload just one. Rather, Carousels are where it’s at.
Up your Instagram Carousel Game
Why do you care about carousels? According to Jack Appleby, of Morning Brew, Carousels trump single images because:
- Each swipe counts as an engagement
- If a user doesn’t swipe initially, the carousel may get presented again with the second image
- Carousels get more comments and reach than single images or video
But, before you just go out and start uploading your entire hard drive, think about the order that you want to put the images in.
The formula for IG Carousels
You want to arrange your carousel so that it tells a story in photos.
For example, you can follow Appleby as he breaks down one of rock band Hundredth’s Instagram Carousels.
In general, you want your images to loosely follow this pattern:
Try and hook the audience with the first image. You may even type a title on it and introduce the carousel, similar to a Youtube thumb.
You can use slide 2 to introduce your carousel if you haven’t already.
Then tell a story with the images. It may look like you’ve just dumped a bunch of images but they should have an order and help tell the story of your job.
Have an outro slide with a call to action. They can visit your website, find out more about you, see your reviews, etc.
Don’t forget about images in your marketing game. Arranging them in a story-like fashion can pay off when communicating to your potential clients.
Give the carousels some love but don’t completely abandon working on your Tiktok dance moves.