and the very best brands know too Steve Jobs took notice of something that Nike was doing. They sold shoes and yet they never "sold" the shoes. They never talked about the cushions, the laces, …
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The Sledgehammer is no match for Stone(man)
The Viral Colorado Bathroom Sledgehammer Story Unless you've been locked in a monastery with no wifi, it's hard to believe you wouldn't have seen a story on the Colorado contractor that took a …
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Ardex Swipes Right on Wedi
A match made in tile heaven It's true. Ardex has (basically) bought Wedi by purchasing a majority stake in the company. Many would say that the purchase makes a lot of sense …
Skulls + Toilets = Skoilets!
Skoilets Is your job site port-a-potty not frightening enough? Well, just in time for Halloween, you can install a toilet shaped like a skull in your own bathroom. If you succeed in …
Is the Key to Good Mental Health Really this Simple?
In TileLetter this month, Lesley Goddin tackles the subject of mental health and, particularly, addiction. In it, she interviews two people: Mark Christensen, of Tarkus Tile in Utah, who details …
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Tile Contractor Killed in Dispute with Homeowner
Note: There's been an update to this story with more details and news about the trial A shooting took place on Saturday, August 28th in Spanaway, Washington. A homeowner allegedly shot and …
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The Truth about the 3-4-5 Triangle
You know the 3-4-5 triangle? It's that technique you used to use to find the square of a room before laser squares came out. Well, the "official" name of this mathematical equation is the …
Our industry’s greatest challenge could be…
Our industry is facing yet another potentially devastating headwind. "What could it be?" you ask. Covid variants?Wages not keeping up with inflation?Supply shortages? None of the above! The …
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Tile Geeks vs GTP: By the Numbers
This last month, the two biggest tile-specific Facebook groups celebrated a birthday. Tile Geeks celebrated 8 years of existence since its June 30, 2013 creation by former admin and current Ardex …
The Future of Bathroom Renovations is Here and It’s Pretty Cool!
A bathroom remodeling startup in San Francisco just raised $23 million dollars.* Actress Jessica Alba contacted the company about renovating one of her bathrooms. She liked what she heard so much …
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