Story Telling is the Key to Marketing

Floor Academy’s Kyle Hedin ​walks us through​ how our projects tell a story using Star Wars as an example. [FCI article]

Renovation: Possible

​As reported last month​, Ken Ballin appeared in a new home renovation television show called Renovation: Possible hosted by celebrity chef Robert Irvine.

Although no speaking parts, he appeared rather extensively in the B-roll segments.

The program appeared to get good feedback but currently, there is no word on whether the show will be greenlighted for further episodes.

The NTCA Hiring!

There are two open positions:

1. NTCA Trainer: Travel the USA and help conduct NTCA Training events. Apply for position here.
2. Sales and Membership Professional: Work on retaining and growing NTCA membership and help expand the 5-Star Contractor Program. Apply for position here.

JLC thinks a carpenter should tell us how to prep our floors and walls for tile

But, to my surprise, ​it’s a pretty decent article​